Product Designer currently shaping digital form experiences in the automotive world.
My background in Cognitive Science helps me approach UX challenges with a science‑based mindset.
What I bring to the table:
Forms: +8% Conversion
I led a full redesign of the end‑to‑end B2C Forms flow for a global automative brand, increasing conversion by 8% and reducing completion time by 6 seconds.
I also redesigned the internal B2B form‑builder platform.
AI‑Powered Interactive Prototypes
I used AI tools (Claude, Figma Make, Microsoft Copilot) and web development tools (Webflow, Framer) to generate interactive, code‑based MVP prototypes.
Data‑informed design decisions
I conducted live user interviews, UserZoom surveys, and A/B tests to gather actionable insights, and I translate that data into optimal UX solutions.
Regulated‑Market &
WCAG Compliance
I worked in highly regulated markets such as Germany and audited products against EU WCAG requirements, ensuring every experience met strict legal, accessibility, and compliance standards.
Cross‑Industry Product Experience
Over the past five years, I’ve built products across automotive, telemedicine, travel, and sustainability industries.
Podcast Editing &
Tech Upskilling
I also help edit two design podcasts: Honest UX Talks and Design Life. I am also trying to become more tech savvy and learning AI and development on the side.
Redesigning the Test Drive Booking Experience for a Global Automotive Brand
The redesign increased completion rates by 8%, reduced completion time by 6 seconds, unified the experience across all touchpoints, and updated product's Figma design library.
Conversion rate +8%
Completion time -6 sec
Redesigning a B2B Form Builder Platform for a Global Automotive Brand
This project involved an internal-only platform and is protected by an NDA. Additional details and the full case study are available upon request.
Improved usability
Higher adoption
Reduction in support tickets